Contributing to professional services firms

How marketing leaders contribute to professional services firms’ management committees. Full article http://bit.ly/vpwQk3

Top 10 ways marketing offers value to management:

1. achievement of strategic goals
2. a change agent
3. managing risks
4. building brand equity
5. providing new revenue streams from existing and potential clients
6. offering a client perspective for decision-making
7. relationship building with clients
8. building client loyalty
9. assessing market demand
10. doing tactics relevant to the marketplace

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Posted by senyab on December 19, 2011

http://globalpersuasion.wordpress.com/2011/12/19/how-marketing-leaders-contribute-to-prof/