I was in Las Vegas recently. This isn’t the first time I’ve been there but it got me thinking about how everything in Vegas is over the top. I remember the first time I went there, I felt like a three year old seeing everything new – experiencing sensory overload. It wasn’t just the oversized hotels, [...]
All posts by senyab
Vegas Baby!
Posted by senyab on February 13, 2012
http://globalpersuasion.wordpress.com/2012/02/13/vegas-baby/
Contributing to professional services firms
How marketing leaders contribute to professional services firms’ management committees. Full article http://bit.ly/vpwQk3 Top 10 ways marketing offers value to management: achievement of strategic goals a change agent managing risks building brand equity providing new revenue streams from existing and potential clients offering a client perspective for decision-making relationship building with clients building client loyalty assessing market [...]
Posted by senyab on December 19, 2011
http://globalpersuasion.wordpress.com/2011/12/19/how-marketing-leaders-contribute-to-prof/
Are you open to change?
I am anticipating the arrival of a new CMO come 2012. A new person means new philosophies, ideas, priorities, or can it mean status quo? A new person in an organization normally means some change. How well do firms manage change? My view is change is not managed well by most organizations. I find especially [...]
Posted by senyab on December 8, 2011
http://globalpersuasion.wordpress.com/2011/12/08/are-you-open-change/
Do you host clients?
Posted by senyab on November 22, 2011
http://globalpersuasion.wordpress.com/2011/11/22/do-you-host-clients/
Can you host clients too much?
If you are in the business of developing business, impart through client hosting, this month is probably becoming hectic. With client events, holiday lunches, managing personal activities that can include school Christmas pageants, corporate holiday parties and planning for 2012, there doesn’t seem to be enough time in a day. There is pressure on wrapping [...]
Posted by senyab on November 21, 2011
http://globalpersuasion.wordpress.com/2011/11/21/hosting-clients/
Three Key Contributors to Brand Success
A few years ago when I travelled overseas, I was in a rural area of a country famous for its wine but not necessarily food. During a conversation with a couple from ‘North America’ that I’d met, the male stated he was craving KFC and the woman added that the coffee isn’t the same as Starbucks. Why did this couple mention these brands specifically? They didn’t say ‘fried chicken’ or ‘coffee’. For them, there was a comfort in the brands – familiarity, experience, consistency in the product they would receive.
I believe there are three key elements that contribute to a company’s brand. These contributors influenced the couple I had met. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on April 1, 2010
http://globalpersuasion.wordpress.com/2010/04/01/three-key-contributors-to-brand-success/
Integrating Foreign Workers into the Alberta Workplace
Is your business looking to hire foreign workers? Are you aiming to retain current foreign workers within your organization? If you or someone you know is interested in the topic of foreign workers in Alberta, do not miss our luncheon on “Integrating Foreign Workers in the Alberta Workplace” presented by Ricardo Carlos. There are events in both Calgary and Edmonton covering this topic, February 23 and February 24 respectively. To register www.owitalberta.org
Posted by senyab on February 9, 2010
http://globalpersuasion.wordpress.com/2010/02/09/integrating-foreign-workers-into-the-alberta-workplace/
