What are most suitable alternatives for your company to manage and establish a viable approach toward planning, and implementing an exporting strategy that provides a sustainable competitive advantage? For markets to flourish, it is recommended that all stakeholders participate in the forming of a proposed strategy that includes market research, market screening, entry strategy, market segmentation, product adaptation, and implementation preparation. Read more at http://globalpersuasion.wordpress.com
All posts in category market entry
Exporting – Steps to Success
Posted by senyab on January 10, 2010
http://globalpersuasion.wordpress.com/2010/01/10/exporting-%e2%80%93-steps-to-success/
The Reality of Segmenting – Part 5
Why segment?
Segmentation provides marketers with the ability to concentrate attention on a homogenous group of potential buyers. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on October 27, 2009
http://globalpersuasion.wordpress.com/2009/10/27/the-reality-of-segmenting-part-5/
The Reality of Segmenting – Part 3
Reality of Segmenting – Part 3
Serving clients
Realistically, organizations will never completely remove unprofitable clients and will need to continue to serve them. However, reducing the service tactics to increase the profitability of the low profitable clients is a strategy worth considering. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on October 12, 2009
http://globalpersuasion.wordpress.com/2009/10/12/the-reality-of-segmenting-part-3/
Strategic Cash Management: The Global Credit Crunch & You
Strategic Cash Management: The Global Credit Crunch & You
Join OWIT Alberta (www.owitalberta.org) for a session covering these issues and concerns. October 27, 2009, 11:30 AM – 01:30 PM, Edmonton, Alberta, Canada.
Mark Gray, of Maple Trade Finance will discuss his interpretation of world markets, how some of his clients are surviving and thriving despite turbulent times, and how Maple Trade Finance can help Canadian exporters. Mark will be joined by Stacey Gordon from EDC and who will be speaking about other ways of managing cash for global financing.
More information, go to www.owitalberta.org.
Posted by senyab on October 5, 2009
http://globalpersuasion.wordpress.com/2009/10/05/strategic-cash-management-the-global-credit-crunch-you/
The Reality of Segmenting – Part 2
What do profitable clients look like?
Discerning the profitability of clients provides a coherent strategy for discerning existing clients, as retaining clients that are actually unprofitable may cost more for firms than acquiring new clients. Companies that know which clients are most profitable, tend to be rewarded with clients that require less service, or higher service at a higher fee, and these clients may have longer-term relationships with their service providers. Questions remain though when looking at the financial figures, is the company truly unprofitable, and if so, should an organization expel the unprofitable client or service them differently?
Read more at http://globalpersuasion.wordpress.com
Posted by senyab on September 29, 2009
http://globalpersuasion.wordpress.com/2009/09/29/the-reality-of-segmenting-part-2/
