Why is it that people try to make things complicated when it comes to business development? Speaking with some folks, they develop this convoluted plans that take up their time so they don’t end up implementing them! Planning is useful if it enables ACTION – keep it simple. Some tips from successful sales and business development [...]
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Three Key Contributors to Brand Success
A few years ago when I travelled overseas, I was in a rural area of a country famous for its wine but not necessarily food. During a conversation with a couple from ‘North America’ that I’d met, the male stated he was craving KFC and the woman added that the coffee isn’t the same as Starbucks. Why did this couple mention these brands specifically? They didn’t say ‘fried chicken’ or ‘coffee’. For them, there was a comfort in the brands – familiarity, experience, consistency in the product they would receive.
I believe there are three key elements that contribute to a company’s brand. These contributors influenced the couple I had met. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on April 1, 2010
http://globalpersuasion.wordpress.com/2010/04/01/three-key-contributors-to-brand-success/
Integrating Foreign Workers into the Alberta Workplace
Is your business looking to hire foreign workers? Are you aiming to retain current foreign workers within your organization? If you or someone you know is interested in the topic of foreign workers in Alberta, do not miss our luncheon on “Integrating Foreign Workers in the Alberta Workplace” presented by Ricardo Carlos. There are events in both Calgary and Edmonton covering this topic, February 23 and February 24 respectively. To register www.owitalberta.org
Posted by senyab on February 9, 2010
http://globalpersuasion.wordpress.com/2010/02/09/integrating-foreign-workers-into-the-alberta-workplace/
Exporting – Steps to Success
What are most suitable alternatives for your company to manage and establish a viable approach toward planning, and implementing an exporting strategy that provides a sustainable competitive advantage? For markets to flourish, it is recommended that all stakeholders participate in the forming of a proposed strategy that includes market research, market screening, entry strategy, market segmentation, product adaptation, and implementation preparation. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on January 10, 2010
http://globalpersuasion.wordpress.com/2010/01/10/exporting-%e2%80%93-steps-to-success/
Client Centric – Part 2
Attaining a Client-Centric Culture
It is a continual cycle that involves four key elements relating to your clients or your prospects. Read more at http://globalpersuasion.wordpress.com
Posted by senyab on November 22, 2009
http://globalpersuasion.wordpress.com/2009/11/22/client-centric-part-2/
Client Centric
It is a commonly used in mission statements and marketing agendas, what is ‘client centric’, why is important, and how can companies be ‘client centric’? Read more at http://globalpersuasion.wordpress.com
Posted by senyab on November 8, 2009
http://globalpersuasion.wordpress.com/2009/11/08/client-centric/
The Reality of Segmenting – Part 4
Barriers to change
There are barriers to segmenting by profitability and service level in organizations. The obvious barrier is whether certain firms have the technology or experience for the essential analysis of their client base. Other barriers may include cost for technology, leadership’s appetite for change, and the organizational culture as a whole. Read more at globalpersuasion.wordpress.com/articles
Posted by senyab on October 18, 2009
http://globalpersuasion.wordpress.com/2009/10/18/the-reality-of-segmenting-part-4/
The Reality of Segmenting – Part 2
What do profitable clients look like?
Discerning the profitability of clients provides a coherent strategy for discerning existing clients, as retaining clients that are actually unprofitable may cost more for firms than acquiring new clients. Companies that know which clients are most profitable, tend to be rewarded with clients that require less service, or higher service at a higher fee, and these clients may have longer-term relationships with their service providers. Questions remain though when looking at the financial figures, is the company truly unprofitable, and if so, should an organization expel the unprofitable client or service them differently?
Read more at http://globalpersuasion.wordpress.com
Posted by senyab on September 29, 2009
http://globalpersuasion.wordpress.com/2009/09/29/the-reality-of-segmenting-part-2/
