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	<title>Global Persuasion</title>
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	<description>International Global Business, Trade and Marketing Information</description>
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		<title>Global Persuasion</title>
		<link>http://globalpersuasion.wordpress.com</link>
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		<item>
		<title>Contributing to professional services firms</title>
		<link>http://globalpersuasion.wordpress.com/2011/12/19/how-marketing-leaders-contribute-to-prof/</link>
		<comments>http://globalpersuasion.wordpress.com/2011/12/19/how-marketing-leaders-contribute-to-prof/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 22:32:30 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[client centric]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[international]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/2011/12/19/how-marketing-leaders-contribute-to-prof/</guid>
		<description><![CDATA[How marketing leaders contribute to professional services firms&#8217; management committees. Full article http://bit.ly/vpwQk3 Top 10 ways marketing offers value to management: achievement of strategic goals a change agent managing risks building brand equity providing new revenue streams from existing and potential clients offering a client perspective for decision-making relationship building with clients building client loyalty assessing market [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=160&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">senyab</media:title>
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	</item>
		<item>
		<title>Are you open to change?</title>
		<link>http://globalpersuasion.wordpress.com/2011/12/08/are-you-open-change/</link>
		<comments>http://globalpersuasion.wordpress.com/2011/12/08/are-you-open-change/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 03:21:26 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[legal]]></category>

		<guid isPermaLink="false">https://globalpersuasion.wordpress.com/?p=150</guid>
		<description><![CDATA[I am anticipating the arrival of a new CMO come 2012. A new person means new philosophies, ideas, priorities, or can it mean status quo? A new person in an organization normally means some change. How well do firms manage change? My view is change is not managed well by most organizations. I find especially [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=150&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
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	</item>
		<item>
		<title>Year-end is near, four things you need to evaluate</title>
		<link>http://globalpersuasion.wordpress.com/2011/11/28/year-end-is-near-four-things-you-need-to-evaluate/</link>
		<comments>http://globalpersuasion.wordpress.com/2011/11/28/year-end-is-near-four-things-you-need-to-evaluate/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 12:00:42 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=136</guid>
		<description><![CDATA[Though it is still November, I have written Christmas cards for friends and family this past weekend. Last year I left doing my cards and shopping so late that I felt I was continually rushing. After the chaos of 2010, I did a review of what I could do better in 2011. After some planning, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=136&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://globalpersuasion.wordpress.com/2011/11/28/year-end-is-near-four-things-you-need-to-evaluate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
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	</item>
		<item>
		<title>Do you host clients?</title>
		<link>http://globalpersuasion.wordpress.com/2011/11/22/do-you-host-clients/</link>
		<comments>http://globalpersuasion.wordpress.com/2011/11/22/do-you-host-clients/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:26:23 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=131</guid>
		<description><![CDATA[Filed under: business development, Clients Tagged: business development, client experience, communication, customer experience, customer service, international, marketing, sales<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=131&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
		</media:content>
	</item>
		<item>
		<title>Can you host clients too much?</title>
		<link>http://globalpersuasion.wordpress.com/2011/11/21/hosting-clients/</link>
		<comments>http://globalpersuasion.wordpress.com/2011/11/21/hosting-clients/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:28:27 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=122</guid>
		<description><![CDATA[If you are in the business of developing business, impart through client hosting, this month is probably becoming hectic. With client events, holiday lunches, managing personal activities that can include school Christmas pageants, corporate holiday parties and planning for 2012, there doesn’t seem to be enough time in a day. There is pressure on wrapping [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=122&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
		</media:content>
	</item>
		<item>
		<title>Keeping it simple (marketing _ business development)</title>
		<link>http://globalpersuasion.wordpress.com/2010/10/26/keeping-it-simple-marketing-_-business-development/</link>
		<comments>http://globalpersuasion.wordpress.com/2010/10/26/keeping-it-simple-marketing-_-business-development/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 04:24:32 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=112</guid>
		<description><![CDATA[Why is it that people try to make things complicated when it comes to business development? Speaking with some folks, they develop this convoluted plans that take up their time so they don&#8217;t end up implementing them! Planning is useful if it enables ACTION &#8211; keep it simple. Some tips from successful sales and business development [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=112&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://globalpersuasion.wordpress.com/2010/10/26/keeping-it-simple-marketing-_-business-development/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
		</media:content>
	</item>
		<item>
		<title>Three Key Contributors to Brand Success</title>
		<link>http://globalpersuasion.wordpress.com/2010/04/01/three-key-contributors-to-brand-success/</link>
		<comments>http://globalpersuasion.wordpress.com/2010/04/01/three-key-contributors-to-brand-success/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 05:45:23 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate citizen]]></category>
		<category><![CDATA[customer experience]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=105</guid>
		<description><![CDATA[A few years ago when I travelled overseas, I was in a rural area of a country famous for its wine but not necessarily food.  During a conversation with a couple from ‘North America’ that I’d met, the male stated he was craving KFC and the woman added that the coffee isn’t the same as Starbucks. Why did this couple mention these brands specifically? They didn’t say ‘fried chicken’ or ‘coffee’. For them, there was a comfort in the brands – familiarity, experience, consistency in the product they would receive.

I believe there are three key elements that contribute to a company's brand. These contributors influenced the couple I had met. Read more at http://globalpersuasion.wordpress.com<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=105&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://globalpersuasion.wordpress.com/2010/04/01/three-key-contributors-to-brand-success/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">senyab</media:title>
		</media:content>
	</item>
		<item>
		<title>Integrating Foreign Workers into the Alberta Workplace</title>
		<link>http://globalpersuasion.wordpress.com/2010/02/09/integrating-foreign-workers-into-the-alberta-workplace/</link>
		<comments>http://globalpersuasion.wordpress.com/2010/02/09/integrating-foreign-workers-into-the-alberta-workplace/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 04:08:37 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[foreign]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[hr]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[workers]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=102</guid>
		<description><![CDATA[Is your business looking to hire foreign workers? Are you aiming to retain current foreign workers within your organization? If you or someone you know is interested in the topic of foreign workers in Alberta, do not miss our luncheon on "Integrating Foreign Workers in the Alberta Workplace" presented by Ricardo Carlos. There are events in both Calgary and Edmonton covering this topic, February 23 and February 24 respectively. To register www.owitalberta.org

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=102&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://globalpersuasion.wordpress.com/2010/02/09/integrating-foreign-workers-into-the-alberta-workplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
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		<item>
		<title>Exporting – Steps to Success</title>
		<link>http://globalpersuasion.wordpress.com/2010/01/10/exporting-%e2%80%93-steps-to-success/</link>
		<comments>http://globalpersuasion.wordpress.com/2010/01/10/exporting-%e2%80%93-steps-to-success/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 03:18:15 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[market entry]]></category>
		<category><![CDATA[market segment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[channel marketing]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[profitability]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=91</guid>
		<description><![CDATA[What are most suitable alternatives for your company to manage and establish a viable approach toward planning, and implementing an exporting strategy that provides a sustainable competitive advantage? For markets to flourish, it is recommended that all stakeholders participate in the forming of a proposed strategy that includes market research, market screening, entry strategy, market segmentation, product adaptation, and implementation preparation. Read more at http://globalpersuasion.wordpress.com
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=91&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
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	</item>
		<item>
		<title>Client Centric &#8211; Part 2</title>
		<link>http://globalpersuasion.wordpress.com/2009/11/22/client-centric-part-2/</link>
		<comments>http://globalpersuasion.wordpress.com/2009/11/22/client-centric-part-2/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 04:47:03 +0000</pubDate>
		<dc:creator>senyab</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[client centric]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://globalpersuasion.wordpress.com/?p=79</guid>
		<description><![CDATA[Attaining a Client-Centric Culture
It is a continual cycle that involves four key elements relating to your clients or your prospects. Read more at http://globalpersuasion.wordpress.com

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=globalpersuasion.wordpress.com&amp;blog=9682036&amp;post=79&amp;subd=globalpersuasion&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">senyab</media:title>
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